More Than Just a Brand – It’s a Movement

DEG is more than a name; it’s a philosophy, a legacy, and a call to action. Rooted in the Amharic language, DEG embodies kindness, goodness, virtue, and graciousness. It is a word that reflects Michael Thomas’ spirit—his generosity, integrity, and unwavering kindness. Michael was DEG in every sense of the word, and this foundation, this movement, is a continuation of his story.

Wearable Stories

Every piece represents resilience, identity, and pride. By wearing DEG, individuals embody the values of kindness and virtue while contributing to the foundation’s mission of empowerment and education.

Design Philosophy

We incorporate cultural patterns, modern aesthetics, and community-sourced designs to reflect the diaspora experience. Each design will tell a story

Customer Experience

We want to evoke feelings of empowerment, pride, and connection. It’s about celebrating identity and wearing your story on your sleeve.

Supporting the Mission

DEG merchandise serves as the financial backbone of the foundation, with every purchase directly supporting scholarships, programs, and community initiatives.